Web Advertising Agency in Montreal

Get immediate online visibility and maximize your company’s ROI with our customized PPC online advertising solutions. Explore effective, affordable digital strategies to turn your goals into tangible, measurable success with our targeted PPC / SEM approaches.

PPC Pay per click

What is paid web advertising?

Web advertising has become an essential pillar of digital marketing, enabling companies of all sizes to reach their target audience with remarkable precision and efficiency. Thanks to platforms such as Google Ads, LinkedIn Ads, and Bing Ads, it’s now possible to launch personalized, measurable advertising campaigns that can significantly increase a brand’s visibility and profitability. Here’s an overview of each of these platforms and some key figures that underline their effectiveness.

Google Ads

Google Ads is undoubtedly the most popular online advertising platform, offering unrivalled visibility on the Google search engine and other partner sites. Thanks to its pay-per-click (PPC) system, advertisers can control their budgets while maximizing their ROI. Google Ads lets you target users based on their searches, online behavior and various other demographic criteria.
    Key figures:
  • Google ads show an average conversion rate of 3.75% for the e-commerce sector.
  • On average, companies generate $2 in revenue for every $1 spent on Google Ads.

LinkedIn Ads

LinkedIn Ads is the ideal solution for B2B marketing, enabling you to reach professionals in a specifically professional context. This platform offers precise targeting options based on criteria such as industry, company size, function, and experience level, making campaigns particularly effective in reaching key decision-makers.
    Key figures:
  • Ads on LinkedIn can reach an audience of 630 million professionals.
  • The average conversion rate for LinkedIn ads is 6.1% for B2B, considerably higher than the industry average.

Bing Ads

Bing Ads, now known as Microsoft Advertising, offers an interesting alternative to Google Ads, targeting users of the Bing search engine. Although its market share is smaller, Bing Ads often has lower costs per click and less intense competition, which can be beneficial for certain niches or demographics.
    Key figures:
  • Bing users spend 36% more online than the average Internet user.
  • Bing Ads achieved an average conversion rate of 2.94% across all sectors.

Facebook Ads

Facebook Ads enables businesses to target users based on detailed demographics, interests and behaviors. With over 2.8 billion monthly active users, Facebook offers massive reach and precise targeting possibilities. Advertisers see an average click-through rate of 1.11% across all industries, with competitive costs per click.

Advertising on Social Networks

In addition to Facebook, other social networking platforms like Instagram, Twitter, and Pinterest offer unique advertising opportunities. Instagram, in particular, is renowned for its high engagement rates, with average conversion rates that can exceed those of other social platforms for certain sectors.

Web Advertising Effectiveness: Key Figures

Online advertising offers a measurable return on investment (ROI) that is often higher than that of traditional channels. For example, the average ROI for Google Ads campaigns is 200%, meaning that companies recoup twice their investment in terms of revenue generated. What’s more, with advances in targeting and personalization, online campaigns can reach very specific audience segments, increasing the chances of conversion.
  • Return on Investment (ROI): Companies can see a return of $2 for every $1 spent on web advertising.
  • Conversion rate: Sectors such as e-commerce enjoy an average conversion rate of 2.81% on Google Ads.
  • Cost per Acquisition (CPA): The average CPA on Facebook Ads ranges from $7 for event registration to $47 for product sales.
Our strategic process

01. Planning and Strategy

  • Goals’ definition and identification of target audience.
  • Choice of platforms and advertising formats.
    This stage includes audience analysis, segmentation, and selection of the most relevant advertising channels to achieve your objectives.
  • Determination of KPIs: click-through rate (CTR), cost per click (CPC), return on advertising investment (ROAS), etc.

02. Creation and Configuration

  • Creation of ad content: development of engaging messages and visuals.
  • Determining the advertising format: text ads, banners, video, sponsored content.
  • Campaign configuration: set targeting, budget, bidding and scheduling options for selected platforms.
    Includes design of visuals and copywriting of advertising copy, as well as technical set-up of campaigns on each platform.

03. Launch and Monitoring

  • Campaigns go live and initial performance monitoring to quickly identify any necessary adjustments.
    This stage is crucial for the effective deployment of ads and proactive monitoring to ensure optimal start-up.

04. Analysis and Optimization

  • Continuous performance monitoring and campaign adjustments based on the data collected.
  • Optimization of aspects such as targeting, ad content, budget, and bidding strategies to improve results.
    Includes detailed analysis of KPIs, evaluation of ad effectiveness, and real-time adjustments to maximize efficiency.

05. Reporting, Analysis, and Future Adjustments

  • Compilation of performance data and evaluation of the campaign’s success in relation to initial objectives.
  • Feedback and planning of next steps: identification of lessons learned and opportunities for improvement for future campaigns.
    This final phase is essential for understanding the overall impact of the campaign, drawing strategic lessons, and planning future actions based on evidence.

What we do and like
Helping Our Customers Succeed

Our passion? Your success. Dive into the world of web advertising with us and see your ambitions become reality. Together, we can turn your dreams into tangible realities and measurable results. Join us in this adventure and get a head start on your competitors.


01. Efficient Process

An efficient process in the context of web advertising and project management is crucial to achieving your objectives while optimizing the use of resources.

02. Dedicated Team

A group of professionals, always available, assigned exclusively to your project or to a series of specific tasks, with the mission of successfully achieving the established objectives.

03. Support

Ongoing support and resources to meet customer needs and solve problems. Customer satisfaction is very important to us.


Experience & Expertise

Our company stands out for its recognized expertise and proven experience, offering precise, innovative solutions based on years of success in the sector.

Transparent Costs

Our company guarantees total cost transparency, giving our customers clarity, control and financial predictability with no surprises.

Quality Services

We offer a high-end, top-quality service, focusing on excellence and customer satisfaction at every stage of the process.

Integrated collaboration

We promote integrated, respectful collaboration, ensuring perfect synergy between our teams and our customers for optimum results.

Want to boost your customer acquisition? Talk to one of our web advertising experts.

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